Today, Pokémon is more than a game - it's a cultural bond.
Since the release of Pokémon Red and Green for the GameBoy in Japan in 1996, Pokémon have been in all kinds of media, such as video games, trading card games, mobile apps, television, and various merchandise. But no matter the form, the core themes of Pokémon - collection, training, battle, and trading - have always remained the same. Learn more here!

As a Bridge Between Cultures

With a commitment to “Think Globally, Act Locally,” Pokémon continues to strive to become a vital part of each region’s local culture and provide entertainment and services to even more people in all parts of the world.
As a Community Center
Pokémon GO
Catch Pokémon in the real world through location-based gameplay in this globally popular mobile app game! You can even unite with millions of other Trainers across the globe at virtual and in-person gatherings in various events! Prepare for exclusive gameplay, community celebrations, and a thrilling foray into the wondrous realm of Pokémon GO.

Pokémon Trading Card Game Pocket
Experience the fun of collecting Pokémon Trading Card Game cards in the palm of your hand! Not only can you collect digital cards, you can also battle other Trainers, take part in Ranked Matches and even trade cards with your friends and fellow players!

As an Anime and Media Presence

Not only has the Pokémon TV anime series been airing in Japan since 1997, but it has also since been aired in over 190 countries and regions, with over 1,000 episodes to date. There have also been multiple animated films, live-action films, and web series, providing enjoyment for fans, both new and old, all over the world.
Find your favourite series
Timeline of Pokémon in Asia
