Pikachu’s Indian look is designed to celebrate the festive season in the country as part of a campaign titled “Pokémon Festivities”. The male Pikachu sports a stylish navy-blue kurta with a beige vest, while the female Pikachu is clad in a pink saree. Pikachu’s attire has a clear Indian influence, with the Mago Berry pattern, resembling India’s national fruit, the mango. The design also incorporates the Poké Ball motif that is well-known among Pokémon fans. This initiative aims to create moments of joy and connection during the festivities.
About Pikachu’s Indian Attire
Yakult Pokémon Festivities Gift Box
Yakult Pokémon Festivities Gift Box is a limited-edition packaging developed by Yakult Danone India Pvt. Ltd. These gift boxes, featuring Pikachu in a saree and kurta, are offered to customers who purchase four sets of five Yakult bottles. A combination of three flavours that include Yakult Original, Yakult Light, and Yakult Light Mango can be selected to create a customizable set. Priced affordably between INR 336 and INR 400 depending on the flavour combinations, this offering will be available until 31 October 2024 across urban metros such as Delhi, Mumbai, and Bangalore. Beyond retail stores, over 250 Yakult ladies across India will deliver these gift boxes directly to customers’ doorsteps.
GIF Stickers
The “Pokémon Festivities” GIF sticker collection is available for use across social media platforms such as Instagram, Facebook, WhatsApp and others starting 16 October 2024. This set of 10 animated GIF stickers features Pikachu in its new look, portraying a range of fun expressions, some of which take inspiration from gestures commonly seen in India. Created to enhance users’ communication experiences by adding a festive and playful touch to their interactions, these stickers will be accessible until 15 January 2025.
Dance Video
Pikachu dressed in saree and kurta can be seen in a dance video on Pokémon Kids TV starting 15 October 2024.
The video also features Mayo Japan and Kaketaku, who are popular Japanese influencers in India. The choreography of the song effectively combines Indian and Japanese dance steps to create a fun vibe. Tune in to the Pokémon Kids TV YouTube Channel to watch Pikachu in action in its new outfit.
Plush Keychains
Pikachu in saree and kurta can also be seen in the form of these cute keychains which will be offered as giveaways in upcoming Pokémon events. Stay tuned to our social media for latest updates.
Pokémon Mela
Pikachu clad in saree and kurta will appear at Pokémon Mela scheduled from 6 to 8 December 2024 at Phoenix Marketcity, Vimannagar, Pune. This event offers fans a vibrant fest-like experience with mini games, stage shows, gift campaigns, photo spots and other interactive activities. Visitors can enjoy engaging with and taking pictures with Pikachu in its new look, while immersing themselves in the world of Pokémon.
Pokémon GO
Pikachu’s festive look has also been integrated into Pokémon GO. Trainers can experience this unique cultural celebration from 1 to 4 November 2024 in-game and engage with Pikachu in its Indian look. Trainers will not only be able to catch saree-clad Pikachu but can also expect a variety of bonuses. This includes a glowing Pokémon on incense, double stardust and XP for catching Pokémon. Furthermore, they will get to participate in unique Raid Battles featuring the costumed Pikachu, which will be available only to Trainers in India.
